Ilior coliving

Ilior is Greece’s first major co-living scheme, formed in 2018 by Daniel Lyssy with the aim of creating exceptional spaces for young and creative professionals who work from home. Having already launched Ilior One in the centre of Athens, Ilior is in the process of building an ambitious network of plug-and-play spaces and buildings across the nation that will radically transform the way Greeks live.

London-based art director and academic Nikos Georgopoulos, best known for his ‘Time travel branding’ trilogy, was given the creative freedom to brand the scheme. Similarly to other Mediterranean South European capitals, Athens is not very familiar with the concept of co-living. On that basis, Nikos decided to change the subject completely and position Ilior as an imaginary country.

Inspired by the notion that ‘our house is our castle’, the designer developed an overarching modular and flexible identity system that draws upon the idea of a ‘special place’. Central to the identity is a responsive brandmark that references the concept of a flag; a flag of an imaginary country where people can dream freely, work collaboratively; debate fruitfully and develop. By drawing upon the flexible architecture of Ilior spaces, the brandmark expands and contracts across different formats, when required. The colour palette embraces bright pop colours that no country in the world would ever use for its national flag. This country is entirely imaginary. That is its strength. Welcome to the land of the dreamers.

Hellenic Broadcasting Corporation

In July 1969, thousands of Athenians watched the first moon landing because the Hellenic Broadcasting Corporation (ERT) organised a pan Athenian live transmission. In April 1974, Greece competed in the Eurovision Song Contest for the first time with Marinella’s song ‘Wine, sea and my boyfriend’ following ERT’s submission.

In 2019, following a new programming strategy and change of direction, ERT was looking at relaunching its visual identity across all its brands with a view to revitalising its reputation amid growing competition from the country’s commercial networks. As such, the objective was to create a modern and dynamic visual identity aiming at positioning the Broadcaster as a forward-thinking, exciting and diverse brand while also reflecting its rich heritage and new dynamic role that it seeks to play nationally and internationally.

What we realised was that ERT’s brand was inextricably linked to extraordinary accomplishments that every Greek should be proud of. Yet, not many people were aware of these accomplishments. Our strategic ambition was to position the new brand where it belonged – in our hearts. By focusing on the idea that ERT ‘was always here’, we pitched to create the new brand identity, station idents and advertising, proposing a solution that draws upon ERT’s hidden archives. The new logo and colour palette is a contemporary interpretation of ERT’s original branding from the 70s while we introduced an accent on the ‘E’ suggesting that the logo is not initials but a solid brand. The station idents for each channel is a collage of new footage and archival material, illustrating the notion that the brand’s rich heritage is in constant interaction with contemporary culture.

Dove Rooms

Dove Rooms is a small multi-purpose community space for the residents of Dover Court Estate, designed and built as part of the London Borough of Islington’s estate-wide regeneration programme, creating new homes on council-owned land.

The idea behind Dove Rooms is that residents can self-manage the space, without direct involvement from the council, which will encourage different uses and activities in the space. We were commissioned to develop a modern and engaging overarching brand identity and signage system inspired by this idea. Our response was to develop a flexible identity to accommodate the multi-purpose nature of Dove Rooms. Central to the identity is a custom alphabet that draws upon the aesthetic of DIY lettering often associated with self-governed, autonomous spaces. By combining the letters ‘D’ and ‘R’, we created an accompanying monogram, which develops further into an abstract pattern, employed for manifestations and complimentary visual signs.

Redbridge

We were asked by the London Borough of Redbridge to create an overarching engagement communications strategy for two residential developments – Loxford Lane and Seven Kings. Though the sites are linked and were to be promoted with the same look and feel, each has its own vision and typology. The challenge of the brief was therefore to reflect the bespoke architectural response on each site, and at the same time tie them together graphically.

Redbridge, named after a red brick bridge which crossed the River Roding and was demolished in 1922, inspired the concept of a bridge between words and shapes. We created a font constructed with references to the bridge shape and used this to brand the developments. Each site then had its own separate graphic system while sharing an overarching creative idea.

Initially a communications strategy including a logo, flyers and consultation boards, the project developed to include a comprehensive place brand and advertising campaign of Redbridge.

Leon of Athens

Leon of Athens is a Greek-born indie pop star who is now based in London. His new album, entitled ‘Xenos’ (foreigner) features 11 songs echoing the feeling of being a foreigner, a stranger to a new country as well as to yourself. This eclectic spirit was important to convey visually in the artwork, as well as portraying a strong sense of the artist’s personality. The fragmented nature of the market makes it essential the concept engages across wide variety of formats – print to digital – to create an integrated release and a holistic visual universe. Our solution takes its inspiration from Skype and long distance relationships and references the need for communication with our external as well as our internal worlds. The album packaging consists of a sleeve with a cut-out set of multiple Skype windows through which one can see the inner cover of the cd-case with the artist’s face and another Skype window, which shows a cut-out part of the same face.

Ahead of Leon of Athens’ album release, we also designed a three-single promotional campaign and a website in order to set the conceptual and visual tone, teasing each single through a Skype window.

Leon of Athens

Leon of Athens is a Greek-born indie pop star who is now based in London. His new album, entitled ‘Xenos’ (foreigner) features 11 songs echoing the feeling of being a foreigner, a stranger to a new country as well as to yourself. This eclectic spirit was important to convey visually in the artwork, as well as portraying a strong sense of the artist’s personality. The fragmented nature of the market makes it essential the concept engages across wide variety of formats – print to digital – to create an integrated release and a holistic visual universe. Our solution takes its inspiration from Skype and long distance relationships and references the need for communication with our external as well as our internal worlds. The album packaging consists of a sleeve with a cut-out set of multiple Skype windows through which one can see the inner cover of the cd-case with the artist’s face and another Skype window, which shows a cut-out part of the same face.

Ahead of Leon of Athens’ album release, we also designed a three-single promotional campaign and a website in order to set the conceptual and visual tone, teasing each single through a Skype window.

Laboratory 12

Benjamin John Hall, Fashion Space Gallery’s first design resident, took inspiration from current geopolitical issues and espionage. His starting point and continued focus of interest is the assassination of Alexander Litvinenko. The title of this exhibition, Laboratory 12, one name for the KGB’s secret poison laboratory tasked with developing colourless, tasteless, odourless poisons. One such poison, Polonium – was identified as Litvinenko’s cause of death.

Through a collection of highly engineered footwear, Hall explores the extent to which governments potentially could or already are securing their best interests in a current global political and economic environment that is marked by uncertainty. Each of the eight pairs of shoes on display in this exhibition highlights a specific notion or concept unearthed through his extensive research into documented tactics used by various security agencies worldwide. These range from subtle psychological warfare to concealed recording devices.

We produced the graphic identity, the exhibition graphics, the invitation and the marketing items for the exhibition at Fashion Space Gallery. Central to the concept of our identity was our modified version of the typeface ‘Balkan Sans’. We used this font as the only identity tool for the promotion and visual manifestation of the exhibition with the intention to reference the notion of encryption – a tactic used by spies and politically motivated (secret) organisations according to Hall’s research.

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