Marlon Tate Press Kit
Services
Creative strategyBrand narrative
Brand identity
Design & art direction
Copywriting
Packaging design
Editorial
Client
self-initiatedYear
2023Marlon Tate is a tiny but mighty creative agency that lives for narrative-driven branding and ads, fuelled by fiction, surrealism, and the occasional healthy delusion. Officially, we’re based in Athens and London. Unofficially, we also operate out of Jupiter and Mars, because every “serious” agency seems to have offices in New York, Milan, and Shanghai. We preferred to aim… higher.
When it came down to promote our creative services, our objective was simple: tell journalists, clients, and rival agencies who we are and what we do. Instead of creating a standard PR folder, we created vacuum-sealed “space bags,” inspired by NASA food packaging. A physical, immersive story that positioned Marlon Tate as the first creative agency with offices in space, while spotlighting our real superpower: storytelling. Inside each bag was The New World Times — a completely fake newspaper packed with fictional news (that we wrote), fictional ads (that we made) for fictional products (that we wish they had existed). Readers could check the weather on Mars, read an “exclusive” interview with our creative director, Nikos Georgopoulos, about running an interplanetary agency, and dive into ridiculous stories like Rorry Ross, the flamboyant CEO of Open Planet, launching a space-age mood stabiliser called Moondyz. According to the overexcited (fictional) writer of the article, Moondyz has revolutionised space travel, saving travellers from missing performances at the Galaxia Opera Centre or posh dinners at Hilton Loona due to rocket-induced breakdowns. Side effects? Minor. Mostly just electric-blue hair for five days. Worth it.
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