Marlon Tate space packaging
Design & art direction
Marlon Tate is a branding and advertising agency known for blurring the boundaries between graphics and fiction. Our work focuses on narrative-driven branding and advertising with a common element; the combination of strategy and fictional narratives. In 2019 we branded Greece’s first coliving brand as an imaginary country and launched East London’s biggest urban development project as a festival of electronic music. To promote the agency, our creative approach and imaginative writing, we have devised the narrative that we are the first agency to open offices in space.
In December 2022 – our first Christmas as an agency – we decided to expand on this narrative and created vacuum-sealed space bags as our first ever Christmas cards referencing the food packaging astronauts use in space. Inside, was the actual Christmas card with the message ‘Our journey is entirely imaginary. That is its strength’. Alongside this, we also included the ‘Intergalactic New World Times’; a fictional newspaper that we created for the occasion. The newspaper consisted of a series of fictional articles about place branding opportunities in various planets; an interview with our very own Creative Director, Nikos Georgopoulos, on how he feels about Marlon being the first ad agency with offices in space; as well as ads for fake products such as ‘moondyz’ – a brand of mood stabilizers that can help you cope with lunar traveling. After all, you wouldn’t want to miss the view, would you?
We still have a few space bags left in our Athens offices – if you want one, please get in touch.