Marlon Tate

Ilior is Greece’s first major co-living scheme. Formed in 2018 by Daniel Lyssy, it aims to create exceptional spaces for young and creative professionals who work from home. Ilior One —launched in the centre of Athens— is the first of the brand’s instalments. Indeed, Ilior is in the process of building an ambitious network of plug-and-play spaces and buildings across the nation, that will radically transform the way Greeks live.

We were given creative freedom to brand this unique scheme. Similarly to other Mediterranean South European capitals, Athens is not very familiar with the concept of co-living. With this in mind, we decided to change the subject completely and position Ilior as an imaginary country.

Inspired by the notion that ‘our house is our castle’, we developed an overarching modular and flexible identity system that draws upon the idea of a ‘special place’. For this purpose, a responsive brandmark that references the concept of a flag becomes central to the identity. A flag of an imaginary country where people can dream freely; work collaboratively; debate fruitfully and develop. By drawing upon the flexible architecture of Ilior spaces, the brandmark expands and contracts across different formats, as required. To further illustrate its uniqueness, the colour palette embraces bright pop colours, that no country in the world would ever use for its national flag. This country is entirely imaginary. In fact, that is its strength. Welcome to the land of the dreamers.