Marlon Tate

Located at the gateway to the Athenian Riviera, in the heart of Europe’s largest passenger port, Piraeus Tower was originally built in 1972. It was designed to become a landmark in a rapidly evolving area that was transforming into an international hub for shipping and transportation. However, the project was abandoned in 1982, and the Tower remained empty for nearly 50 years. 

In 2020, real estate company Dimand, in collaboration with the European Bank for Reconstruction and Development (EBRD) and Prodea Investments, secured a 99-year concession from the Municipality of Piraeus with a vision to restore the Tower to its intended status as a landmark. 

The Joint Venture appointed Marlon Tate as the creative agency to lead the creative direction and brand strategy for Piraeus Tower. Marlon Tate designed and art directed the official website, successfully attracting the attention of investors, political stakeholders, and the local community. In addition, we wrote all website content and developed a fully responsive, modern digital experience, including custom maps and interactive infographics that reflected the visual language created specifically for this landmark project.