Piraeus Tower

Piraeus Tower


Creative strategy
Brand narrative
Brand identity
Design & art direction
Launch Campaign
Website design & development


Dimand S.A.



Located at the start of the Athenian Riviera, in the heart of Piraeus Port, the biggest passenger port in Europe, the Piraeus Tower was originally built in 1972 with the ambition to become a landmark in an area which was, at that time, rapidly changing and developing into an international hub for shipping and transportation. However, after 1982, the project was abandoned, and the Tower remained empty for the next 50 years.

In 2020, real estate company Dimand in collaboration with the European Bank for Reconstruction and Development (EBRD) and Prodea Investments undertook the 99- year concession of the Piraeus Tower from the Municipality of Piraeus with a vision to restore the building into the landmark that was always meant to be. The Joint Venture appointed Marlon Tate as the creative agency to lead on the creative direction and strategy of the Piraeus Tower’s branding and advertising. Marlon Tate designed, art directed, and developed the official website of the Piraeus Tower, managing to attract the attention of investors, politicians as well as the local community. What is more, we wrote all texts and created the content for the entire responsive and modern website, including custom maps and interactive infographics designed to reflect the visual language that we created for the landmark building.

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