Marlon Tate

Isabella’s is a new bistro restaurant that opened in 2024 inside The Twenty One Hotel in Kifisia, Athens — a neighborhood known more for quiet elegance than culinary notoriety. Open exclusively for lunch, the restaurant draws inspiration from Kifisia’s Belle Époque history and takes its name from Isabella, the original owner of the historic building. While the location had charm, the challenge was clear: how do you make a lunch-only bistro stand out in a city teeming with culinary options?

Marlon Tate was invited to create Isabella’s brand narrative and identity, giving the restaurant a personality as rich as its menu. We crafted a concept steeped in nostalgia and 1970s European luxury, imagining love letters, postcards, and ice cream as the restaurant’s ingredients. The identity is anchored around a custom-drawn logotype, designed to carry across all communications and tie the concept together visually.

The resulting identity is playful, sophisticated, and unmistakably unique — a place where history, style, and culinary delight meet in every detail.