Moda Bagno branding Marlon Tate

Moda Bagno

Services

Creative Strategy
Brand Narrative
Brand Identity
Launch Campaign
Motion Design
Packaging Design
Copywriting
Brand Film
Website Design
Social Media

Client

Moda Bagno SA

Year

2024

Moda Bagno is a luxury furniture and home goods brand. With its impeccable curatorial eye, the luxury brand has been a tastemaker for five decades, dramatically shaping homes in Greece, Turkey and Cyprus.

In 2024, the iconic brand turned 50 and approached Marlon Tate to create a celebratory campaign. Our intention was to celebrate the brand’s heritage of 50 years of style so to reflect this, we centred the campaign’s look around a “dynamic” logo system, featuring 50 kinetic logo-idents that reference different styles of furniture and interior design. To top it all up, we developed a month-long campaign that encompasses 200 unique print, digital and outdoor executions plus a limited edition of shopping bags and merch. ‘‘We really wanted to reference the brand’s unapologetic creative heritage by creating something that’s really off, but is also funny and superfluous’’ Marlon Tate’s creative Director, Nikos Georgópoulos, said to The Brand Identity earlier this year.

Read more

X

Subscribe to email updates from Marlon Tate

    Marlon Tate  will use your email address to be in touch with you and to provide updates and marketing. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at [email protected]. We will treat your information with respect. By sending your email address, you agree that we may process your information in accordance with these terms. We use MailChimp as our marketing automation platform. By submitting this form, you acknowledge that the information you provide will be transferred to MailChimp for processing in accordance with their Privacy Policy and Terms.