Moda Bagno branding Marlon Tate

Moda Bagno


Creative Strategy
Brand Narrative
Brand Identity
Launch Campaign
Motion Design
Packaging Design
Brand Film
Website Design
Social Media


Moda Bagno SA



Moda Bagno is a luxury furniture and home goods brand. With its impeccable curatorial eye, the luxury brand has been a tastemaker for five decades, dramatically shaping homes in Greece, Turkey and Cyprus.

In 2024, the iconic brand turned 50 and approached Marlon Tate to create a celebratory campaign. Our intention was to celebrate the brand’s heritage of 50 years of style so to reflect this, we centred the campaign’s look around a “dynamic” logo system, featuring 50 kinetic logo-idents that reference different styles of furniture and interior design. To top it all up, we developed a month-long campaign that encompasses 200 unique print, digital and outdoor executions plus a limited edition of shopping bags and merch. ‘‘We really wanted to reference the brand’s unapologetic creative heritage by creating something that’s really off, but is also funny and superfluous’’ Marlon Tate’s creative Director, Nikos Georgópoulos, said to The Brand Identity earlier this year.

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