Marlon Tate

Since 1992, the Hellenic Institute of Architecture (EIA) have been discussing and acting on issues related to design and the built environment through a multi-faceted programme of exhibitions, events and conferences. Looking to stay relevant within the architectural scene on the back of their multi-decade stint as a cultural landmark, the Greek non-profit organisation turned to Marlon Tate for a reimagining of their brand.

Architecture is not about organising space; it’s more about creating the space and essentially constructing the presuppositions for living, in the same way that the EIA creates space for discussion and architectural ideas. On that basis, we could’t really create a static symbol for the EIA because by nature, space is fluid, variable and dynamic. And so we created a variable logo that changes shape to respond to its setting. The resulting identity system repositions EIA as a dynamic generator of space for architectural discourse, utilising the sheer scope of the discussions and ideas they make possible as its core concept. The new branding explores the possibilities of the logo as a frame to put work in, or a stage to place work on. The new identity and website of the EIA is expected to fully come into effect within the next couple of months as part of the engagement comms programme undertaken by the Berlin based shop Design Ambassador.