Design & art direction
ClientPollard Thomas Edwards
There is a crack in everything and that’s how the future gets in. Located within the mainly residential area of Bromley-By-Bow in Hackney, East London, Jolles House is a historical building named after Sir John Jolles; a city of London merchant and a member of the Worshipful Company of Drapers, who was Sheriff of London from 1605 to 1606 and elected Lord Mayor of the City in 1615. As part of an ambitious redevelopment programme by Poplar Harca and Pollard Thomas Edwards architects, the estate will now become an ambitious landmark building providing 70 new residential units within two buildings for young professionals interested in culture and East London’s famously vibrant community. Ahead of its launch, Marlon Tate created a new place narrative, brand identity, a tile-based environmental graphic system and launch campaign for the redeveloped Estate.
Our strategy was informed by the City of London itself, highlighting the fact that in this globally celebrated capital, past, present and future coexist in the most extraordinary ways. Inspired by heritage, local vernacular, British typography and specificity of place, our brand identity, wayfinding and marketing campaign for the landmark building echoes London’s past and present by drawing upon the disrupted aesthetic of old and new layers of torn up posters. That’s probably how the future gets in anyway.