Marlon Tate

Moda Bagno is one of Greece’s most influential luxury furniture and home goods brands. With its impeccable curatorial eye, the luxury brand has been a tastemaker for five decades, dramatically shaping homes in Greece, Turkey and Cyprus.

In 2024, the iconic brand turned 50 and approached us to create a celebratory brand identity and campaign. Our intention was to celebrate the brand’s heritage of 50 years of style so to reflect this, we centred the campaign’s look around a “dynamic” logo system, featuring 50 custom kinetic logo-idents that reference different styles of furniture and interior design and also nods to Moda Bagno’s role in bringing them into Greek homes. To top it all up, we developed a viral month-long campaign that encompasses 200 unique print, digital and outdoor executions plus a limited edition of shopping bags, membership cards and merch as well as a spin off publication evoking nostalgia and old internet energy. We really wanted to reference the brand’s unapologetic creative heritage by creating something that’s fundamentally off, but is also funny and superfluous.