Design & art direction
We were commissioned by Vedema and Luxury Collection Resorts to create the brand name, strategy and identity for their new collection of private villas in Santorini.
Each villa has its own unique characteristics although all six of them are built on the quiet and secluded area of the Megalohori Caldera, offering awe-inspiring views to the crystalline blue waters and the volcano.
Our strategy is based on the notion of ‘treating yourself’. Choosing Santorini as your holiday destination and one of these villas as your private spot is a tribute to yourself, an ‘hommage’ paid to a unique experience of discovery, relaxation, exclusivity, and luxury. We called the brand ‘Hommage’ – the French word for tribute, a gift, a compliment, a testimonial, given as a sign of gratitude and respect. We developed an overarching logo system and an exclusive visual identity that pays tribute to Santoriny, beauty and you. Hommage to you.