Marlon Tate

We designed and art directed the new visual identity and brand advertising of UDO —an ambitious company specialising in customisable, multipurpose lighting kits and objects that are made with digital fabrication technology and algorithm based design. The new brand identity is centred around a new custom logotype that experiments with the fundamental parameters of letterforms, and references the brand’s algorithmic design process. Following the successful brand identity, we also created a brand new website and catalogue that can be experienced as a lexicon of references highlighting the algorithmic nature of design.