Marlon Tate

Marlon Tate designed and art directed the visual identity and marketing campaign for the Collaborative Unit exhibition series in central London. Initiated by London College of Fashion and University of the Arts London, the series of pop-up exhibitions explored collaboration across artistic disciplines and cultural perspectives. The flagship exhibition, The Future Is Now, took place in Covent Garden and served as the project’s central platform.

The visual identity is constructed around a stark monochrome language, anchored by an italicised serif typeface. At the core of the system sits a bespoke logomark, designed to embody the act of collaboration through formally connected letterforms and shared typographic movement. The identity was developed as a flexible graphic system, capable of adapting across both physical and spatial applications.

The project scope extended across the design of the logo, exhibition catalogues, posters, and environmental graphics, forming a cohesive visual experience across print and exhibition environments.