Marlon Tate

Marlon Tate designed and art directed the cyberpunk experimental five-track ‘Baby Blues’ EP by Athens-based producer Konstantinos Gkoumas.

Through a blend of buzzing oscillations, blue-collar rhythms, and backwoods synth progressions, the artist’s original intention was to create a Blues record. Instead, he managed to create an EP that redefines the aesthetics of the experimental genre with an amalgam of puzzling downtempo and dark ambient transforming reckless cowboys into knights in shining armour. To dramatise the album’s unapologetic creative recklessness, we created a visual language that’s meant to look like we made it in paint.

To promote the release we expanded our tongue-in-cheek art direction into a series of posters and billboards featuring our MS paint-written scrawl.