Art direction for Leon of Athens

Leon of Athens


Creative Strategy
Launch Campaign
Brand Narrative
Motion Design


EMI Music



Marlon Tate art directed the record cover and marketing campaign for indi pop star Leon of Athens’ third studio album (EMI). The album, titled’ Xenos’ (greek for ‘foreigner’), features 11 songs echoing the feeling of being a foreigner, a stranger to a new country as well as to yourself. This eclectic spirit was important to convey visually in the artwork, as well as portraying a strong sense of the artist’s personality. The fragmented nature of the market makes it essential that the concept engages across a wide range of formats – print to digital – to create an integrated release and a holistic visual universe.

Our creative concept was inspired Skype and long-distance relationships referencing the need for communication with our external as well as our internal worlds. The album packaging consisted of a sleeve with a die-cut set of multiple Skype windows through which one can see the inner cover of the cd-case with the artist’s face. The campaign included a city-wide out of home roll-out and a website in order to set the conceptual and visual tone, teasing each single through a Skype window.

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