Once an industrial hub and the home to the biggest Kodak Factory outside the US (55 acres) for 125 years, this exciting new area in Harrow is London’s most exciting regeneration story. Named after George Eastman, the co-founder of Kodak in 1888, Eastman Village will be a vibrant new destination that will provide 2,000 homes, in addition to planned restaurants, cafés, shops and offices set around a landscaped park creating a new leisure, business and residential destination. The area will benefit from a new school, 3,000 new jobs and fast transport links to central London.
As part of the £1.75bn regeneration programme, Marlon Tate was invited to clarify, define and express the vision of this new area by creating a brand narrative, identity, and launch campaign. Our strategy was informed by the fact that during its peak, the Factory housed 6,000 workers who produced the famous Kodak film strips. Once the place that enabled us to capture our memories, now the place that will enable us to create our own. The new brand is anchored around a custom brandmark which references the original alignment guides on Kodak’s 35mm filmstrips. Central to the launch campaign was our slogan ‘making memories in Eastman Village’. We also designed the external wayfinding programme and we are anticipating its planning approval.