Marlon Tate

Arid is a boutique architecture practice based in Athens, led by three Partners and a team of ten designers who value studio culture as much as the work they produce. Arid approached Marlon Tate to develop a complete brand identity, logo design, visual language, and website that would honour the spirit of a team that genuinely looks after one another.

Inspired by their story, Marlon Tate created a brand narrative that positions Arid as a family of radical thinkers — a studio where intellect and empathy sit side by side. We designed a dynamic black-and-white visual identity anchored around a custom logomark that resembles both a family tree and the letter “A”. Each line represents one of the Partners and the design teams they lead. The symbol expands and contracts, forming a responsive pattern system used across the visual identity, stationery, letterheads, envelopes, and more.

Our partnership with Arid extends beyond branding. We support the practice with social media content strategy, creative direction, motion graphics, website design and development, and widescreen presentation templates. We also developed a thoughtfully curated employee welcome pack — presented as a lunchbox — because families don’t just work together; they eat together too.