The Breeder Magazine
Services
Creative DirectionArt Direction
Editorial Design
Editorial Direction
Graphic Design
Client
The Breeder GalleryYear
2026Founded in 2002, The Breeder is a contemporary art gallery in Athens, known for its influential role in shaping the city’s contemporary art scene. Not many people know, however, that The Breeder started life as a magazine before the idea of a gallery blossomed. 25 years later, the gallery is relaunching the magazine as its editorial platform and commissioned Marlon Tate to take over the editorial and creative art direction.
Our challenge was to honour the publication’s archival legacy while translating the experimental spirit of the 2000s publication into a radical curatorial object for 2025.
Inspired by Marcel Duchamp’s ”La Boîte en valise” and PIL’s 1979 ”Metal box”, we conceived the magazine as the Gallery’s fragmented universe in a box. Retaining the magazine’s distinctive square format, we reimagined the box not as packaging, but as the publication’s cover itself. Inside, unbound pages of varying sizes and paper stocks, folded posters, and a coloured rubber band create a tactile, modular reading experience.
Read more
