Hellenic Broadcasting Corporation


Brand Strategy,
Brand Identity,
Marketing Campaign,
Motion Graphics,
Brand Guidelines,





In July 1969, thousands of Athenians watched the first moon landing because the Hellenic Broadcasting Corporation (ERT) organised a pan Athenian live transmission. In April 1974, Greece competed in the Eurovision Song Contest for the first time with Marinella’s song ‘Wine, sea and my boyfriend’ following ERT’s submission.

In 2019, following a new programming strategy and change of direction, ERT was looking at relaunching its visual identity across all its brands with a view to revitalising its reputation amid growing competition from the country’s commercial networks. As such, the objective was to create a modern and dynamic visual identity aiming at positioning the Broadcaster as a forward-thinking, exciting and diverse brand while also reflecting its rich heritage and new dynamic role that it seeks to play nationally and internationally.

What we realised was that ERT’s brand was inextricably linked to extraordinary accomplishments that every Greek should be proud of. Yet, not many people were aware of these accomplishments. Our strategic ambition was to position the new brand where it belonged – in our hearts. By focusing on the idea that ERT ‘was always here’, we pitched to create the new brand identity, station idents and advertising, proposing a solution that draws upon ERT’s hidden archives. The new logo and colour palette is a contemporary interpretation of ERT’s original branding from the 70s while we introduced an accent on the ‘E’ suggesting that the logo is not initials but a solid brand. The station idents for each channel is a collage of new footage and archival material, illustrating the notion that the brand’s rich heritage is in constant interaction with contemporary culture.

Read more


Subscribe to email updates from Marlon Tate

    Marlon Tate  will use your email address to be in touch with you and to provide updates and marketing. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at [email protected]. We will treat your information with respect. By sending your email address, you agree that we may process your information in accordance with these terms. We use MailChimp as our marketing automation platform. By submitting this form, you acknowledge that the information you provide will be transferred to MailChimp for processing in accordance with their Privacy Policy and Terms.