Dove Rooms


Creative strategy
Brand narrative
Brand identity
Design & art direction
Environmental graphics


London Borough of Islington
Pollard Thomas Edwards


2019 - 2020

Dove Rooms is a small multi-purpose community space developed for the residents of Dover Court Estate as part of the London Borough of Islington’s wider regeneration programme. The Council’s intention was to create a community hub as a platform for residents to self-manage and govern, host events, cultural performances and meetings thus creating a platform for collaboration.

Our response to the brief was to create the space’s brand narrative, identity and signage system by drawing upon the aesthetic of DIY lettering often associated with self-governed, autonomous spaces. Central to the visual language is our custom display alphabet employed across all applications, wayfinding, posters and marketing brochures introducing a little anarchy within the community reminiscent of its cultural heritage.

The place brand, identity and campaign of Dove Rooms is part of the Estate’s regeneration and award-winning placemaking programme undertaken by Pollard Thomas Edwards architects.



Read more


Subscribe to email updates from Marlon Tate

    Marlon Tate  will use your email address to be in touch with you and to provide updates and marketing. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at [email protected]. We will treat your information with respect. By sending your email address, you agree that we may process your information in accordance with these terms. We use MailChimp as our marketing automation platform. By submitting this form, you acknowledge that the information you provide will be transferred to MailChimp for processing in accordance with their Privacy Policy and Terms.