Marlon Tate

Dove Rooms is a small multi-purpose community space developed for the residents of Dover Court Estate as part of the London Borough of Islington’s wider regeneration programme. The Council’s intention was to create a community hub as a platform for residents to self-manage and govern, host events, cultural performances and meetings thus creating a platform for collaboration.

Our response to the brief was to create the space’s brand narrative, identity and signage system by drawing upon the aesthetic of DIY lettering often associated with self-governed, autonomous spaces. Central to the visual language is our custom display alphabet employed across all applications, wayfinding, posters and marketing brochures introducing a little anarchy within the community reminiscent of its cultural heritage.

The place brand, identity and campaign of Dove Rooms is part of the Estate’s regeneration and award-winning placemaking programme undertaken by Pollard Thomas Edwards architects.