Pavlos Vythoulkas
Strategic Planner,
Associate
Pavlos is a Strategic Planner and Social Media Manager at Marlon Tate. He strives for reality interpretations, capturing socio-culturally truthful layers, then well-curated to generate meaningful impact, both collectively and individually.
Before Marlon Tate, Pavlos was the Strategic Planner of Mullen Lowe Athens and Ogilvy One Worldwide, extracting customer insights as a mixture of attitudinal and behavioral mapping, to navigate creative content into aspiration – forward, ubiquitously enriching, customer experiences. During this time he created the media planning and Social Media Marketing Strategy for clients such as Coffee-Island, Greece’s leading coffee-to-go chain; Jaguar-Land-Rover; Playstation; Allianz; Intersport and others. Pavlos believes that it is all about making the most of culturally responsive insights and reality projective extracts, unveiled in the form of strategically truthful campaign platforms. Value attribution and clarity is mandatory to end up igniting sentimentally impactful creative ideas, applied through contextually meaningful and adaptive channel formats.
Pavlos holds a BA in Communications and Marketing and an MSc in Marketing and Marketing Management from ALBA Graduate Business School in Athens.
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